Coverage that Converts
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3 Reasons Why PR Will Be The Best Investment You Ever Made
How much are you willing to invest?
Every entrepreneur has an appetite for risk. They have willingly traded the idea of job security for financial security. They know the only thing constant in life is change.
Yet for some reason, many businesses spend thousands of dollars on a PR firm because they think it’s a “safe” choice. At the end of the month, they’re billed not for guaranteed results but for mere effort. The reason why entrepreneurs accept this is because they don’t know any better. Of course, success takes time, and maybe hiring a professional works out in the long run.
Do you see what’s wrong with this picture?
The decision is based on fear, not logic. If you think about it, you need tons of research just sorting out the right PR firm. By the time you get any press, you’ve already thrown so much cash away.
Are you really getting a return of investment?
If you are getting something, what happens in the future when you need more marketing? You find that you’re completely dependent on these firms to do the work for you. When you’re in a crisis, they’re not going to help unless you pay. No, you’re on your own the moment you need them the most.
Here’s the real reason why doing your own PR will be the best thing you ever did:
1. You gain independence.
There was once a businessman who owned a pastry shop. He hired the best baker not to work under him but to teach his employees trade secrets. He knew he wouldn’t be able to sustain the business if he relied on one person alone. He also knew his current employees had the freedom to resign.
What did he do? He joined the classes himself because the knowledge he gained was priceless.
Whatever happened, he was secure.
When you invest in learning public relations, you own all that knowledge and expertise.
It grows exponentially not just because you’re attracting more customers but also because you learn to think differently. You make better decisions along the way.
2. You save more, so you can focus on growing your business.
Think about opportunity costs.
Even if you can easily afford thousands for a PR firm, what do you end up losing? Instead of utilizing it for other projects, you’re tied down to their promises.
That’s money you can never get back.
If you ever need to switch strategies or change course, you lose your flexibility.
When you educate yourself, you retain your freedom while spending significantly less. You can budget how much you can afford at any given time.
3. Your investment grows.
Here’s the best part. Not only are you getting free exposure from all that press, but you gain extra credibility.
This means you’re actually earning as you’re spending less on marketing.
That’s a win-win on all sides.
What do the get press in return?
They get expertise from your years of experience. They get a rich informative story to serve their audience.
When done right, you build connections to help you reach even more people. If you think learning PR is too expensive, reality is it’s an opportunity you can’t afford to miss.